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Advertisers are reluctant to use magazines as an advertising medium because Multiple Choice the results of magazine advertising cannot be measured. magazines have a low

Advertisers are reluctant to use magazines as an advertising medium because

Multiple Choice

the results of magazine advertising cannot be measured.

magazines have a low cost per thousand

(

CPM

) .

magazines printing costs are increasing because of mass circulations.

magazines have a long lead time.

online magazine circulation is inefficient.

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