Question
Advertisers use market segmentation when promoting products to consumers. Find an example of a print ad, post it in the WORD document so that I
Advertisers use market segmentation when promoting products to consumers. Find
an example of a print ad, post it in the WORD document so that I am able to see it. Identify the
target market and explain which segmentation base the marketer is using in the ad and why you
think are using it. How are they positioning the ad in the consumer's mind? Explain your answer
clearly.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
