Question
Advertisers will often use celebrities to endorse their products on commercials. For example, they assume if people like a person such as Britney Spears, then
Advertisers will often use celebrities to endorse their products on commercials. For example, they assume if people like a person such as Britney Spears, then they will be more likely to buy a product such as Pepsi.
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Fundamentals Of Corporate Finance
Authors: Richard A. Brealey, Marcus, Alan J, Myers, Stewart C.
2nd Edition
0070074860, 9780070074866
