Advertising a Bullet Train for the US

Section 6: Competitive Market Analysis in Targeted Country (suggested length: 2-3 double-spaced, 12-pt font pages) - Comment on any combination of the following competitors product(s) elements: brand names, features, prices, promotion and advertising methods, distribution channels - What will be your competitive strategy given the targeted market(s) and composition of its competitors: cost- leadership, differentiation, cost focus, focused differentiation, layers of advantage, loose bricks, changing the rules, and/or collaborating? List rationale and details for your chosen strategy(ies)