Advertising agency, Young and Rubicam $($Y&R$)$ developed a tool to diagnose the power and value of a brand, called Brand Asset$$ Valuator $($BAV$).$ BAV is the world$$s largest empirical study of brands. BAV compares the brand equity of thousands of brands across hundreds of different categories.

$1.$ Briefly explain about both Brands. Start date, founder, country of origin, revenue last year.

$2.$ Run BAV analysis for Brand BMW and Brand AUDI

Copy and paste the result of BAV pillars and BAV Power Grid to your PowerPoint slides and explain the result. $(15$ Marks$)$

Based on the BAV pillars$$ result of Brand A$,$ recommend THREE $(3)$ marketing strategies that the company can implement to improve its brand value. Be specific in your explanation of how to implement the strategy. $(9$ Marks$)$

Based on Power Grid results for Brand A and Brand B$,$ recommend ONE $(1)$ marketing strategy for each brand that the company needs to implement to improve or maintain their brand value. Be specific in your explanation of how to implement the strategies. $(6$ Marks$)$