Advertising Campaign

A sandwich restaurant in downtown Manhattan decided to run a flyer advertising campaign in summer. A restaurant employee standing at the end of the street hands out flyers, including lunch specials to people between 11:00 a.m. and 1:00 p.m. every weekday. Here is the sandwich flyer data for 30 weekdays for flyers and number of customers. Analyze the data with an appropriate statistical technique

Now, answer the following questions: . Support your answers with results from your analysis.

• What can you say about the effectiveness of the advertising campaign?
• What would you recommend to the sandwich restaurant?
• Can you think of any other variables that may help in evaluating the success of the advertising campaign?

Num.of.Customers Num.of.Flyers 1. 225.3 191

2. 237.8 96

3. 246.7 69 4. 207.0 40 5. 248.4 88

6. 235.8 136 7. 238.4 178 8. 258.0 90 9. 237.0 170 10. 224.0 100 11. 270.1 127 12. 242.1 77 13. 261.1 117 14. 255.0 150 15. 247.0 60 16. 213.1 97 17. 241.4 178 18. 275.8 106 19. 219.4 98 20. 223.2 164 21. 251.9 1 73 22. 169.8 56 23. 258.9 193 24. 238.7 149 25. 259.0 140 26. 192.9 73 27. 259.6 152 28. 228.0 50 29. 244.8 136 30. 214.7 89