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Advertising, consumer promotion, and trade promotion are a significant part of the marketing and promotional activity in the sale of all consumer products. The same

Advertising, consumer promotion, and trade promotion are a significant part of the marketing and promotional activity in the sale of all consumer products. The same is true for the game. Where as Trade promotion is aimed at the retailer, consumer promotion is aimed at the consumer. The goal is to entice the consumer to go into the store and purchase the Allsmile brand. Consumer promotions in the game includes:

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advertising.

coupons and trial sizes of the products.

slotting fees and co-op advertising

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