Advertising &Integrated Marketing Communication

Describe the components of Promotion Mix for any Consumer Product - (Marks 5)

First - You take up any Consumer Product for which Promotion has been done in the last 3 years

Next - Name the Product and Name the Company

Next - State the Objectives of the Promotion Mix

Next - Describe the combination of the following elements of Promotion Mix

(i)Newspaper Advertising (ii) Advertising in TV in Regional Languages (iii) Using Full or Part Sponsorship or Using the Stadium Facilities or Any Part of the Game to get mileage for the Product Brand or the Company (iv) Sales Promotion