Advertising is, at its core, a way to communicate a message about a product or service to a set of consumers. However, to communicate most effectively with consumers, we must first understand what consumers look for in a product. Using Life insurance Address the following questions: Maslow's Hierarchy of Needs: Which level of need does this product fulfill? Explain your choice. Informational vs. Transformational Motives: Which motive type does this product address? Explain why. FCB Grid: Where does this product fall in the FCB grid? Explain why and provide details