Advertising Metrics 1. Xie Digital, a manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The local market has a population of 23 million adults. The company purchased a one-page newspaper ad in the Daily News generating 2.6 million impressions and costing $98,900. They also purchased a 30-second TV spot for $247,400 with a rating of 14.7 points. a. What population in millions) does a single TV spot reach? b. If Xie Digital purchased two ads each for the newspaper and TV, what are total impressions this company can generate? c. What are the CPMs of Xie Digital's TV advertising and newspaper advertising