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Advertising objectives can be classified by their primary purpose to inform, persuade or remind. Identify one advertisement that primarily inform, one that persuade and
Advertising objectives can be classified by their primary purpose – to inform, persuade or remind. Identify one advertisement that primarily inform, one that persuade and one that reminds. Explain how each advertisement meets the desired objectives.
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There are three principle advertising objectives which are to inform persuade or remind While there can be a few explicit motivations behind advertising like expanding deals and income by developing i...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
17th edition
013449251X, 978-0134461434, 134461436, 978-0134492513
