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Advertising Planfor Lululemon Timing and purpose of Advertising- key message to consumers What Percentage of Overall Marketing Spending and Why? Traditional vs Social Media, and
Advertising Planfor Lululemon Timing and purpose of Advertising- key message to consumers What Percentage of Overall Marketing Spending and Why? Traditional vs Social Media, and Search focus- and Rationale
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
