Advertising reflects the mores of society, but it does not influence them. --David Ogilvy Ogilvy argues that
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Question:
"Advertising reflects the mores of society, but it does not influence them."
--David Ogilvy
Ogilvy argues that advertising does not influence a society's accepted customs and attitudes, it merely reflects the values that already exist. To what extent do you agree or disagree with Ogilvy's opinion about advertising? Explain your position with reasons and examples from your own experience, observations, or reading.
- Introduction: In this paragraph, you must grab the reader's attention using three or four sentences that have a strong emotional or logical appeal. Try using an example to illustrate your thoughts. The last sentence in the introduction will be a thesis sentence constructed exactly like the thesis statements you wrote last week (a statement of your position followed by three reasons for your position).
- Three body paragraphs: Each body paragraph must explain one of your three reasons. Using different language, restate your points. Then write several sentences that provide examples to back up your points. These can be based on your own experiences, the experiences of others, and information you have read.
- Conclusion: When writing this last paragraph, think about what you want the reader to remember. It should summarize the essay (without using repetitive language), present a last example withstrong emotional or logical appeal, and relate back to your introduction.
Related Book For
International Management Managing Across Borders And Cultures
ISBN: 9781292430362
10th Global Edition
Authors: Helen Deresky
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