Advise Linkitin Pty Ltd on sources of finance

Linkitin Pty Ltd is a new company with an interesting new service that shows great potential. However, the company needs more long-term finance to grow. Its founder, Chodar, is an expert in his area but he knows very little about business. He is currently the only shareholder of the company and has no family or friends that could provide further financing.

You have been asked to explain sources of long-term financing. You have decided to keep it simple and explain the difference between debt and equity and provide an example of each that would apply to a start-up business such as Linkitin.