ady Tools Chapter 01: Self-Assessment-What Is Marketing? Strongly Disagree Disagree Agree Strongly Agree O 1. Marketing is important to consumers. Search this course 0 4. Marketing is important in corporate strategies. 00 0 O 2. Marketing often involves deception or misrepresentation. 3. A primary objective of most marketers is to develop and maintain long-term customer relationships. 5. A company's marketing efforts focus on satisfying customers. O 6. The field of marketing is primarily managing advertising and social media. 0 O 0 7. Marketing is important to my future career. 8. Marketing is just as important to a firm's success as are other business functions such as accounting, finance management, and information technology. Tips Tips Dols nciples of ck 000 O 00 C O 9. Students that major in marketing will have good career opportunities. 10. Marketing is the primary business function that directly generates revenue O 0 O 0 0 11. The most successful companies are those that target the largest markets. 12. Marketing is responsible for materialism O 13. Marketing doesn't require being good in quantitative skills. 14. Sales positions are "dead end" and don't result in promotions or high salaries This questionnaire is adapted from Pride/Ferroll, Marketing 2020, Figure 1.1 Components of Strategic Marketing and Figure 1.2 Exchange between Buyer and Seller