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AER positioning statements are internally focused on customers, rather than outwardly focused on customers in the market category. Few, All Existing, All All, few All,
AER positioning statements are internally focused on customers, rather than outwardly focused on customers in the market category.
Few, All
Existing, All
All, few
All, existing
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Essentials of Management
Authors: Andrew J. DuBrin
9th Edition
538478233, 2900538478235, 978-0538478236
