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Aetna was able to achieve a more strategic, relevant position in the minds of university administrators because they identified a higher level problem. This new
Aetna was able to achieve a more strategic, relevant position in the minds of university administrators because they identified a higher level problem. This new problem was: Question 10 options: Generating more leads for Aetna sales reps Finding ways to keep tuition lower Helping students stay in school to complete their degree Saving students money on health insurance coverage
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