AFM 131 Online - Introduction to Business in North America Fall 2019 END OF TERM ASSIGNMENT Business models and creating value nalfxu. rld I Throughout the course, you've examined the business environment, discussed tools to analyze a business, and explored various company examples through course readings and activities. In this End of Term Assignment, you have the opportunity to take a closer look at a company of your choice (perhaps one that you enjoy/admire) by using the Business Model Canvas (BMC) to discuss how they create value, and by examining their promotion mix. Your task In your individual assignment submission, select a company and integrate knowledge from unit readings and professional sources you can nd to discuss and analyze the following: 0 Part 1] Describe hOW the company creates value through one of their product/service offerings by discussing its: 0 Customer Segments 0 Value Proposition 0 Channels 0 Customer Relationships