Question
Africas fast-growing middle class has money to spend, making the continent an attractive market for foreign firms to enter. But significant challenges remain. QUESTION: As
Africa’s fast-growing middle class has money to spend, making the continent an attractive market for foreign firms to enter. But significant challenges remain.
QUESTION: As an executive from a firm based in a Triad country entertaining entries to three broad regions of emerging markets (Africa, Asia, and Latin America), why is Africa attractive to you?
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As an executive from a firm based in a Triad country considering entries into emerging markets Africa presents several compelling reasons for its attr...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
