After 20 years of working in a large consulting firm as Senior Project Manager for various assignments, you resigned from the job and started a small size consulting firm with four other similar minded consultants from various consulting firms. Five of you sit around and are in process of developing strategy for the new start-up. You are in-charge of Sales pipeline of your new company. What are the parameters you will consider for developing sales strategy? How will you identify the key factors? [5 + 5=10 Marks]