After a SWOT analysis

Can you elaborate on how you see "Apple" as a threat to Amazon? In what capacity? References

From the SWOT

"Amazon relies so heavily on third-party sellers, which may result in varying quality and delivery dates, which is one of the company's major weaknesses. Additionally, the firm is still developing its business strategy, which might make it challenging to keep up with the quickly shifting technological world. In addition, Amazon is up against solid rivalry from other giant corporations, such as Walmart and Apple, which can steal consumers and a portion of the company's market share"