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After acquiring closely substitutable product brands, a firm can successfully raise prices on both brands without losing much of its total sales because Group of
After acquiring closely substitutable product brands, a firm can successfully raise prices on both brands without losing much of its total sales because
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customers are insensitive to price changes.
none of these sales would be captured by its other brand.
some of these sales lost by one brand would be captured by the other.
customers are sensitive to price changes.
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