After buying his rst house with the intention of xing it up, John decides that he wants to buy a pick- up truck so that he can more easily transport raw materials like wood and drywall between the store and his house. John talks to friends that own pick-up trucks, and he reads reviews online. John is in what stage of the buyer decision making process? 0A) Need Recognition OB) Information Search 00) Evaluation of Alternatives OD) Purchase E) Post-purchase behavior Save