After carefully reading Chapter $4$ of the Contemporary Marketing textbook, calculate the following:

Click$-$through rate: Pure Paleo Meals ran Google ads last week that received a total of $100,000$ impressions and $2,000$ clicks. What was their click$-$through rate?

Conversion rate: Of the $2,000$ people that visited the Pure Paleo Meals website as aresult of the Google ads, $50$ signed up to become customers. What was theirconversion rate?

Conversion cost: While you're happy with the conversion rates, you want to make surethese conversions are actually profitable. On your Google ad account, you seethat your average cost$-$per$-$click was $$1.$ What is your conversion cost?