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After concluding that a particular company is a good prospect, what step does Dave Levitt take next? Building a demo version of the software to

After concluding that a particular company is a good prospect, what step does Dave Levitt take next?
Building a demo version of the software to show the potential client
Conducting a financial analysis on the prospect to judge the company's ability to buy
Identifying individuals in the company who could derive value from the
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Preparing a customized sales presentation
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