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After concluding your research about each company and reviewing their annual report, Discuss what non-financial criteria you would consider when choosing between these two investment

After concluding your research about each company and reviewing their annual report, Discuss what non-financial criteria you would consider when choosing between these two investment options? Support your conclusions, why or why not?

I'm evaluating Starbucks and Dunkin Donuts but I am unsure as to what I am to look for in regards to non-financial criteria?

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