After conducting a SWOT analysis, University of Cardboard Business School $($UCBS$)$ finds out that its BCom students are concerned about the increasing number of students on their programme. So$,$ UCBS decides to undertake a strategic marketing campaign emphasising the warmth and companionship enjoyed in larger groups. In strategic terms, UCBS is trying a:

Question $5$ Answer

a$.$

Neutralisation strategy

b$.$

Matching strategy

c$.$

Annihilation strategy

d$.$

Conversion strategy

e$.$

Fatuous strategy