After determining the majority of the customers who purchased their goods were men aged 50-65 who were located in Japan, which of the following would be the best next step for the company to identify a marketing strategy for acquiring new customers?

- Select your Answer -

-Conduct conclusive research to determine areas in Japan with the highest numbers of men aged 50-65

-Conduct experimental research to determine if translating the website to Japanese increased sales

-Conduct exploratory research to determine the factors that attract customers in this demographic

-Offer free shipping on all orders from Japan