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After experiencing reduced hours and periodic lockdowns due to COVID, Klaus has decided to quit his job as a server for a high-end restaurant. Upon
After experiencing reduced hours and periodic lockdowns due to COVID, Klaus has decided to quit his job as a server for a high-end restaurant. Upon quitting, he decides to take his love of fitness to the next level and offer personal training to seniors. Klaus has determined his base price from his research, but he needs to quickly get the business off the ground. Having done his homework, he has learned that most trainers charge $80 to $100 per hour. What pricing strategy should he use for the business? Also, what pricing tactics should he use to help build clientele quickly? Explain your decisions for each
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