After finishing your bachelor's degree in marketing, you are now planning to start a shoe manufacturing and retailing business.

a.Discuss various target marketing strategies that you can use to capture a decent amount of market share?

b.Who are you potential competitors? Do you think you can survive current competition? Explain whether yes or no.

c.What competitive strategy are you most likely to implement in this situation?

With a limited budget, discuss which target marketing strategy should you use to grow your market share?