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After Franklin opened up his new sports bar / restaurant , he determined that students from the nearby college campus will provide him with the

After Franklin opened up his new sports bar

/

restaurant

,

he determined that students from the nearby college campus will provide him with the best opportunity to maximize sales, so he is concentrating his marketing efforts on this group, which will be his

Multiple Choice

primary market.

target market

target sector.

primary segment.

marketing segment

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