After graduating from college with a degree in marketing, your first job was working in the marketing department for a fast-food chain located in the southwestern part of the United States. After three, years, you were promoted and became director of the chain's social media program. While monitoring posts about the company on Facebook and Twitter, you notice the following post from one of the firm's former employees.

"Got fired today, but I was tired of serving low-quality food with expired expiration dates. Don't eat there or any of the chain's restaurants unless you want to get deathly ill."

To make matters worse, a couple of other employees who had recently been fired chimed in and made post of a similar nature.

To make matters worse, a couple of other employees who had recently been fired chimed in and made post of a similar nature.

Assignment

1. Create a response that can be used to convince customers that your company is committed to food freshness and quality and that these posts were made by employees who had been terminated.
2. Respond to other student's responses and discuss the pros and cons.