After reading and studying Chapter 21, "Public Relations, Content Marketing, Viral Marketing, and Sponsorship," in the textbook and learning the basics of public relations, content marketing, viral marketing, and sponsorship, answer and explain:

1- Why are the different means of communication important to reach the desired consumer? 2- How does public relations contribute to the development or maintenance of the image of a product or service? 3- Explain the importance of advertising in the development of a brand and how it is supported by different areas of integrated marketing such as public relations and all the direct and indirect components that apply, sponsorships and viral social media.

References:

• Andrews, J. C., & Shimp, T. A. (2018). Advertising, promotion, and other aspects of integrated marketing communications (10.^a ed.). Cengage Learning. Cengage.
  • Chapter 21: Public relations, Content marketing, Viral marketing and Sponsorships