Question
After reading Chapter 5: Bayer, Ethics, and the Anthrax Scare case from Gringarten,H., & Fernndez-Calienes,R. (2019). Ethical Branding and Marketing: Cases and Lessons. Routledge Advances
After reading Chapter 5: Bayer, Ethics, and the Anthrax Scare case from Gringarten,H., & Fernndez-Calienes,R. (2019). Ethical Branding and Marketing: Cases and Lessons. Routledge Advances in Management and Business Studies:
- Develop talking points for Bayer CEO to address media during the crisis.
- What do you think of the tagline "In Cipro we trust" and its impact? Please explain and support your opinion.
- "Almost 100 years to the day, Bayer AG came back from the brink of disaster". Explain how and why
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
