After reading chapter 8, 9 Principles of Marketing (15th Edition) (2023) Phillips Kotler, Gary Armstrong, and viewing the assigned video on the Disney Organization Zappos - Step Lively, provide the following two elements:

1). An overall summary of the video on the Zappos work culture and their way of providing excellent customer service.

2) Connect two specific examples in the video to the key components of chapter 8 in terms of the service marketing chain and how to provide excellent interactive marketing practices.