Question
After reading, CVS: The Web Strategy (Harvard Business Review), please answer the following questions: Question 1: Using Porter's Five Forces, how do you think was
After reading, CVS: The Web Strategy (Harvard Business Review), please answer the following questions:
Question 1: Using Porter's Five Forces, how do you think was the situation in general for the industry that CVS was in before 2000, as the case mentioned? How about after 2000 till today?
Question 2: Using the model of Product Life Cycle, how do you analyze CVS in the market before 2000 as the case mentioned, and after 2000 till today?
Question 3: Using BCG portfolio model, how do you analyze the situation of CVS.COM in the market before 2000 as the case mentioned, and after 2000 till today?
Question 4: Based on the case, and your own knowledge of the current market, what are your strategic recommendations for CVS and CVS.com? Why?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
