After reading Good Better Best approach to pricing article, where are the business situations this pricing approach has worked well and what are the steps or cautions company executive have to pay attention to in implementing this tiered pricing approach?

Here is the article website

https://hbr.org/2018/09/the-good-better-best-approach-to-pricing

https://store.hbr.org/product/the-good-better-best-approach-to-pricing/R1805H