Question
After reading textbook's chapter 2 choose a small, regional or local business in your area and answer the following question. Each question is 25 points.
After reading textbook's chapter 2 choose a small, regional or local business in your area and answer the following question. Each question is 25 points. NO big companies will be accepted, only small local business. 1. What is the company's/business's core competency? 2. What is the company's/business's competitive advantages? 3. How vital has been the company / business competitive advantage to help the business stay afloat during the ongoing pandemic? Please provide detailed and concrete examples. 4. What marketing strategies has this company or business used in order to stay afloat during the ongoing pandemic? Please provide detailed and concrete examples.
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