$.$ After reading the Coca Cola story, suggest what steps you might have taken to avoid the decision$-$making mistakes Coke executives made.

$2.$ Louis Vuitton$/$LVMH v$.$ Haute Diggity Dog Facts: a US company designed and distributed to a major big box pet store retailer in the US with a product of dog biscuits named "Chewy Vuitton". Vuitton sued, claiming "tarnishment," "dilution," and "customer confusion" as grounds for the suit. Haute countered with a claim of "parody" defense and absence of injury.

$3.$ Your challenge is to write a "brief" defending either party. Does the change in product change the legal arguments? As a brand manager, how are your strategies affected?