Question
After reading the companion article (Three Questions You Need to Ask About Your Brand); provide business executive-level briefing notes regarding the significance of this marketing
After reading the companion article (Three Questions You Need to Ask About Your Brand); provide business executive-level briefing notes regarding the significance of this marketing management information; special attention could be focused on pages 85 and 86 of the article.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
