Question
After reading the following article(s) or watching the following video(s), use this forum to contribute to the discussion. Puma Launches Campaign Around Black-Gloved Salute At
After reading the following article(s) or watching the following video(s), use this forum to contribute to the discussion.
- Puma Launches Campaign Around Black-Gloved Salute At '68 Games (website article)
Writing Prompt/Question: Is this a good marketing strategy for Puma? Why? Fully support your opinion.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
