After reading the NHL Enterprises Case from our textbook, respond to the following prompts in one to five sentences:

Based on the information in the case (and as of the case's date, 1998)

• Evaluate NHLE's value chain?
  • What does the overall value chain for this sector look like (raw material to delivery)?
  • Which portions is NHLE currently engaged in?
  • How would it change under the three variants of the expansion opportunity?
  • Are there alternatives to vertical integration that the case doesn't describe?
• How would the potential changes in vertical integration affect NHLE's exposure to opportunism?
• How would the potential changes in vertical integration affect NHLE's flexibility?
• How well do the potential changes in vertical integration align with NHLE's resources/capabilities, organizational structure, and strategic goals?