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After reading this article https://hbr.org/1993/11/rethinking-rewards What exactly does Baker mean? What is the importance of a well-developed compensation plan in attracting and retaining good employees

After reading this article

https://hbr.org/1993/11/rethinking-rewards

What exactly does Baker mean?
What is the importance of a well-developed compensation plan in attracting and retaining good employees and how to keep those plans from "working too well."

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