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After reading your book, please answer the following from your experiences, studies, and background: The balanced scorecard (BSC) calls for measuring performance in four areas.

After reading your book, please answer the following from your experiences, studies, and background:

  1. The balanced scorecard (BSC) calls for measuring performance in four areas. If a business is making good profits, should it bother with the other three non-financing measures? Why or why not?

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