After reviewing chapters 12 and 13 of A Framework for Marketing Management by Philip Kotler and Kevin Lane Keller, and using specific information derived from the text, provide a brief comment about the benefit to an organization about how it should link the target market to the design of the supply chain to form a value chain. Provide an analytical assessment of how this supply chain to value chain transition is captured in demand chain planning (consider information from pages 192 - 197 of the text).