1. After reviewing Porter's Five Forces of Competitive Position Analysis in this week's lecture, use the five forces to evaluate the competitive landscape of your chosen company in its industry.
2. Drawing from the information you've found (relative to your company's competitive advantages and forces), how does your company plan to spend/invest money in research and development over the next several years? How does spending money today for capital investments/projects turn into future revenue? Remember, think about this response through the lens of TVM.

For Coca-Cola (KO)