After reviewing the initial chapters of Kotler and Keller's "A Framework for Marketing Management" and the Crescent Pure case, consider the challenge faced by Sarah Ryan, the Vice President of Marketing for Portland Drake Beverages $($PDB$).$ With the acquisition of Crescent, an organic, non$-$alcoholic functional beverage, PDB stands at a strategic juncture to position this new product in a competitive market dominated by both energy and sports drinks.

Your task is to analyze and debate the merits and potential pitfalls of the two primary positioning strategies considered by PDB: positioning Crescent as an energy drink or as a sports drink. Additionally, consider the possibility of a third option that leverages Crescent's organic and healthy attributes to appeal to a broader market segment interested in organic beverages.