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After sharing your choice of medium and the level of involvement for this choice, the brand manager says, We need to determine the best way
After sharing your choice of medium and the level of involvement for this choice, the brand manager says, "We need to determine the best way to ensure our consumers are engaged at the store level by maximizing their situational involvement." Which of the following would help the most with the consumer's situational involvement or engagement at the store level? Select an option from the choices below and click Submit. Do not do anything because the brand on the packaging will speak for itself. Place in-store signs and placards around the product that communicate the benefits of the product. Provide an in-store display that allows the consumer to try the product
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