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After showing participants either Design A or B, you measure customer interest in M Line's sale using a Likert-type response scale. What level of measurement
- After showing participants either Design A or B, you measure "customer interest" in M Line's sale using a Likert-type response scale. What level of measurement would the variable customer interest have?
nominal
ordinal
interval
ratio
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
