Question
After successfully introducing a new product for your company into the domestic (US) market, you have applied for a position as a marketing manager in
After successfully introducing a new product for your company into the domestic (US) market, you have applied for a position as a marketing manager in the international division. The vice president interviewing you has expressed reservations regarding your lack of international experience. Please respond to her concerns by comparing and contrasting the process you applied when introducing the new product domestically, with what you would need to do in an international market. Also, explain why your lack of international experience might not be a disadvantage when creating successful plans for foreign markets.
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